4-Hour Workweek (spec ad)

Client: Tim Ferriss (Mr. Ferriss is a real author and so is the book showcased here, however I showcased a fictional new edition for this spec ad)

Challenge: To entice new readers as well as those who have read previous editions of 4-Hour Workweek. These are typically entrepreneurially minded individuals around the ages of 25 - 40 who are seeking guidance on taking charge of their careers to achieve a better work/life balance.

Solution: In order to entice new and previous customers it was beneficial to showcase the new additions, which cannot be found in previous additions. This thereby illuminated the value of purchasing the newer addition for a maximized benefit to an ever-changing marketplace.