Omega Hero Fish Oil Product Page (spec ad)

Client: Omega Hero is a fictional company that I used to showcase my ability to write a landing page for a new line of fish oil supplements.

Challenge: The (fictitious) company wanted to reach adults between the ages of 50 to 80 who previously enjoyed an athletic and active lifestyle but had since begun feeling the discomforts of aging joints. My target audience was those who had not previously taken supplements but had heard somewhat about omega-3 fatty acids and their benefits.

Solution: By concisely laying out the scientific findings concerning omega-3 and offering two different purchase options to entice more long-term customers I was able to lend an inviting, friendly tone to something a skeptical customer might otherwise hesitate with.